About us
Beth Anne Helgason
Specialist Advisor
Beth Anne is a Specialist Advisor at Principia and a PhD candidate in Organizational Behavior at London Business School.
![person-placeholder2](https://principia-advisory.azurewebsites.net/wp-content/uploads/2023/03/person-placeholder2-wpcf_990x557.png)
Beth Anne’s research examines the psychology of ethics and morality – when and why do well-meaning people fall into ethical traps? Her research has been published in leading academic journals and covered in outlets such as the Financial Times and Psychology Today.
She holds a Bachelors in Psychology and a Masters in Organizational Behavior from Queen’s University, Canada.